Big news has arrived from the world of beauty. Huda Beauty has decided to let go of its fragrance brand, Kayali. This is a huge moment for both Huda Beauty and perfume lovers around the world.
Huda Beauty is famous for makeup and skincare. But many people also loved Huda Beauty perfume, especially the Kayali line. The brand started Kayali in 2018 with Huda Kattan and her sister Mona Kattan leading the way.
Kayali quickly became a fan favorite. It was unique due to its sugary, stratified, and pronounced smells. People were fond of the fact that your various Kayali perfumes matched together into a different aroma. It was entertaining, light-hearted, and intimate.
Huda and Mona shared years in working hand in hand to establish Kayali. The brand gained a big following and became a well-known name in the perfume world. But now, it is time for a big change.
Huda Beauty has sold its ownership in Kayali. Mona Kattan will now lead Kayali as an independent brand. She will work with General Atlantic, a large global investment firm, to help grow Kayali even more.
Huda shared her feelings in an emotional message. She called this a “pivotal” moment for Kayali. She talked about how proud she felt and how excited she was to see Mona take the brand forward.
While this change might surprise some fans, it makes sense for both sisters. Huda can now focus fully on the core parts of her business — makeup and skincare. Meanwhile, Mona can give her full attention to growing Kayali as a separate perfume brand.
The move is accompanied with another giant leap that Huda Beauty has taken. Huda Kattan will once again become a hundred percent owner of the brand. She has repurchased all the external shares and she wishes to spearhead the brand. This implies that Huda Beauty will be further creative and speedier after being independent of individual investors.
What’s next for Kayali?
So, what does this mean for Kayali’s future? The answer is exciting. Kayali is ready to start a new journey, with Mona Kattan at the front.
Mona has always been deeply passionate about fragrance. She often says that perfume is her first love. Her dream has been to create scents that make people feel powerful, confident, and unique. Now, she gets to chase this dream even further.
With the support of General Atlantic, Kayali will have more resources to grow faster. The partnership will bring new ideas, bigger marketing, and the chance to enter more global markets. Fans can expect more new releases, more limited editions, and more opportunities to experience Kayali worldwide.
Mona’s plan for Kayali is all about connection. She wants every Kayali perfume to tell a story. She believes a scent can be a part of who you are — something that speaks before you even say a word.
Since its launch, Kayali has always stood for creativity and self-expression. The idea of layering different scents gave fans a way to make each perfume truly their own. With Mona leading, this idea will only grow stronger.
Fans of Huda Beauty perfume can still celebrate. Even though Kayali is no longer under Huda Beauty, it carries the same spirit. It stands for boldness, style, and passion.
On the other side, Huda Beauty is also set for an exciting future. With full control back in her hands, Huda Kattan plans to focus on creating new makeup and skincare products. Fans can look forward to even more creative launches, new collections, and unexpected surprises.
This change is not about leaving the past behind. Instead, it is about growth and moving forward. Both brands are stepping into new roles, and both have clear visions for the future.
Kayali will focus on deepening its roots in the fragrance world. Mona wants it to become a true global perfume icon. Meanwhile, Huda Beauty will continue to push the limits in beauty, making bold choices and new innovations.
This story shows how both sisters support each other’s dreams. Huda trusts Mona to build Kayali, and Mona trusts Huda to grow Huda Beauty. Together, they prove that family and business can create magic.
