Max Fashion is one of the fastest-growing fashion retailers across Asia, the Middle East, and Africa. People know the brand for affordable clothing, stylish collections, and strong store presence. But an important question often comes up who owns Max Fashion? To understand its success story, we need to look at its ownership, expansion, marketing style, and presence in India and abroad.
Who owns Max Fashion?
The brand Max Fashion is owned by the Landmark Group, a global retail and hospitality giant headquartered in Dubai, United Arab Emirates. The company is structured as a subsidiary, which means it operates under the parent group but focuses on its own fashion and lifestyle segment.
Landmark Group is known for running multiple successful brands, but Max Fashion stands out as one of its largest fashion labels. The brand was founded in May 2004 and has since become one of the most trusted names in value fashion retailing.
Who Is Leading Max Fashion?
The brand has a strong leadership team guiding its growth across different regions. Below is a table showing the main people behind the success of Max Fashion:
| Name | Role / Position |
| Kabir Lumba | CEO Max & Director Landmark Group |
| Vasanth Kumar | Executive Director |
| Shital Mehta | CEO (India) |
This structure shows not only who owns Max Fashion but also who manages its day-to-day operations globally and in India.
How did Max Fashion grow after its launch?
The journey of Max Fashion began in Abu Dhabi in 2004, where the first store was opened. In just two years, by 2006, the brand expanded into India with its first outlet in Indore. Since then, it has witnessed massive growth both in India and abroad. Today, Max Fashion operates in 20 countries with a total of over 500 stores. The brand covers 8.5 million square feet of retail space, making it one of the largest in its category.
Expansion in India
In India, Max Fashion works under Lifestyle International Pvt. Ltd., which is also a division of Landmark Group. The brand has built a strong base in the Indian market with more than 200 stores across 80 cities. This makes it one of the most accessible and popular fashion chains in the country.
Key Company Facts:
| Company type | Subsidiary |
| Industry | Retail |
| Founded | May 2004 |
| Headquarters | Dubai, UAE |
| Employees | 6,000+ |
| Parent Group | Landmark Group |
How Has Max Fashion Expanded Across Countries?
Max Fashion operates in 20 countries and has built more than 500 stores covering 8.5 million sq. ft. of retail space. The brand is particularly strong in the Middle East, India, and Southeast Asia.
Global Reach of Max Fashion
- Middle East: UAE, Saudi Arabia, Kuwait, Oman, Qatar, Bahrain, Jordan, Lebanon
- Africa: Egypt, Kenya, Nigeria, Libya, Tunisia, Algeria, Tanzania
- Asia: India, Indonesia, Malaysia, Iraq, Syria
In India, Max Fashion is managed by Lifestyle International Pvt. Ltd., also part of the Landmark Group. Today, there are 200+ stores in over 80 cities, making it one of the largest fashion retail chains in the country.
This strong international presence shows how ownership by Landmark Group helped Max Fashion grow from a regional brand to a global name.
What Makes Max Fashion a Strong Brand?
The Landmark Group focuses on affordable quality, innovative marketing, and customer experience.
In-House Designs and Collections
One of the strengths of Max Fashion is that it offers exclusive in-house collections. Its team of designers creates trendy clothing, footwear, and accessories for men, women, and children. This makes the brand unique because it controls its own product quality and style.
Marketing and Technology
Max Fashion invests heavily in modern advertising campaigns. For example, it has launched billboard campaigns in Dubai and partnered with tech companies to introduce voice-activated smart mirrors in stores. These innovations show how the brand adapts to new trends and enhances the shopping experience.
By combining affordability with fashion-forward products, Max Fashion has been able to reach millions of customers across different regions.
How Important Is the Ownership for Its Success?
It’s ownership has played a vital role in its growth. The Landmark Group provides financial support, strong management, and a clear vision for expansion. The leadership team includes Kabir Lumba (CEO Max & Director Landmark Group), Vasanth Kumar (Executive Director), and Shital Mehta (CEO India). Together, they guide the company’s strategy and operations.
With over 6,000 employees worldwide, Max Fashion has built a reputation for being one of the largest value fashion retailers. The ownership ensures stability, strong customer trust, and a clear path for future growth.
Conclusion:
The answer to who owns Max Fashion is simple it is owned by the Landmark Group, a leading Dubai-based retail powerhouse. Since its launch in 2004, the brand has grown rapidly with 500+ stores in 20 countries. In India alone, it operates 200+ outlets across 80 cities. The ownership, financial strength, and innovative approach of Landmark Group have made Max Fashion a global success story. Today, it continues to attract customers with affordable fashion, strong marketing, and a growing international presence.
